Technology selection and commitment in new product development: The role of uncertainty and design flexibility

Management Science

Volumn 48, Issue 3, 2002, Pages 313-327

  Krishnan, V ^a   Bhattacharya, Shantanu ^b  

^a UNIVERSITY OF TEXAS AT AUSTIN   (United States)

^b INSEAD   (France)

Author keywords

Design flexibility; New product development; Technology selection

Indexed keywords

COMPUTER APPLICATIONS; DECISION MAKING; MATHEMATICAL MODELS; PRODUCT DESIGN; TECHNOLOGY;

DESIGN FLEXIBILITY; TECHNOLOGY SELECTION; TECHNOLOGY UNCERTAINTY;

PRODUCT DEVELOPMENT;

EID: 0036493043     PISSN: 00251909     EISSN: None     Source Type: Journal    
DOI: 10.1287/mnsc.48.3.313.7728     Document Type: Article

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