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Volumn 41, Issue 2, 1998, Pages 55-61

Design strategy and competitive advantage

Author keywords

[No Author keywords available]

Indexed keywords


EID: 0038906206     PISSN: 00076813     EISSN: None     Source Type: Journal    
DOI: 10.1016/s0007-6813(98)90035-0     Document Type: Article
Times cited : (38)

References (12)
  • 1
    • 0038965279 scopus 로고
    • A Survey of Design Education in Business Schools
    • Blackburn R.S. A Survey of Design Education in Business Schools. Design Management Journal. Summer 1992;23-30.
    • (1992) Design Management Journal , pp. 23-30
    • Blackburn, R.S.1
  • 3
    • 84937289688 scopus 로고
    • The Designs of the Decade: Quantifying Design Impact Over Ten Years
    • Goodrich K. The Designs of the Decade: Quantifying Design Impact Over Ten Years. Design Management Journal. Spring 1994;47-55.
    • (1994) Design Management Journal , pp. 47-55
    • Goodrich, K.1
  • 5
    • 84937272508 scopus 로고
    • Corporate Voice in Relation to Product Brands
    • Keefe L. Corporate Voice in Relation to Product Brands. Design Management Journal. Winter 1995;45-49.
    • (1995) Design Management Journal , pp. 45-49
    • Keefe, L.1
  • 9
    • 85036312656 scopus 로고
    • Organizing for Effective Product Development: The Moderating Role of Product Innovativeness
    • Olson E.M., Walker O.C. Jr., Ruekert R.W. Organizing for Effective Product Development: The Moderating Role of Product Innovativeness. Journal of Marketing. January 1995;48-62.
    • (1995) Journal of Marketing , pp. 48-62
    • Olson, E.M.1    Walker O.C., Jr.2    Ruekert, R.W.3
  • 10
    • 0038965271 scopus 로고    scopus 로고
    • Redefining the Workplace
    • Redefining the Workplace. @issue. 3:(1):1997;14-19.
    • (1997) @Issue , vol.3 , Issue.1 , pp. 14-19
  • 11
    • 0040149476 scopus 로고
    • Marketing Orientation Is Only a Start: Culture and Climate in the Learning Organization
    • Slater S.F., Narver J. Marketing Orientation Is Only a Start: Culture and Climate in the Learning Organization. Journal of Marketing. July 1595;63-74.
    • (1595) Journal of Marketing , pp. 63-74
    • Slater, S.F.1    Narver, J.2
  • 12
    • 0039558177 scopus 로고    scopus 로고
    • Dearborn Distress: Ford's Rebates Spell Trouble as Models Fail to Excite Buyers
    • Suris O. Dearborn Distress: Ford's Rebates Spell Trouble as Models Fail to Excite Buyers. Wall Street Journal. January 10, 1996;A1.
    • (1996) Wall Street Journal , pp. 1
    • Suris, O.1


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.