Usage and success factors of commercial recommendation agents: A consumer qualitative study of MyProductAdvisor.com

Journal of Research in Interactive Marketing

Volumn 5, Issue 2, 2011, Pages 130-152

  Aljukhadar, Muhammad ^a   Senecal, Sylvain ^a  

^a HEC MONTRÉAL   (Canada)

Author keywords

Consumer behaviour; Decision support systems; Design theory; Grounded theory research; Intelligent recommendation agents; Internet; Qualitative research; Recommendation agent usage; Success factors

Indexed keywords

EID: 80055060493     PISSN: 20407122     EISSN: None     Source Type: Journal    
DOI: 10.1108/17505931111187776     Document Type: Article

References (26)

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