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Volumn 32, Issue 12, 2011, Pages 1251-1269

Do switching costs mediate the relationship between entry timing and performance?

Author keywords

entry timing; first mover advantages; mobile communications industry; performance; switching costs

Indexed keywords

ENTRY TIMING; FIRST-MOVER ADVANTAGES; MOBILE COMMUNICATIONS; PERFORMANCE; SWITCHING COSTS;

EID: 80053574429     PISSN: 01432095     EISSN: 10970266     Source Type: Journal    
DOI: 10.1002/smj.931     Document Type: Article
Times cited : (75)

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