Pharmaceutical marketing and the new social media

New England Journal of Medicine

Volumn 363, Issue 22, 2010, Pages 2087-2089

  Greene, Jeremy A ^a   Kesselheim, Aaron S ^a  

^a BRIGHAM AND WOMEN S HOSPITAL   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

ADVERTIZING; CONSUMER; DRUG MARKETING; FOOD AND DRUG ADMINISTRATION; INTERNET; MASS MEDIUM; MEDICAL INFORMATION; MEDICAL SOCIETY; PRESCRIPTION; PRIORITY JOURNAL; RISK BENEFIT ANALYSIS; SHORT SURVEY;

EID: 78649484896     PISSN: 00284793     EISSN: 15334406     Source Type: Journal    
DOI: 10.1056/NEJMp1004986     Document Type: Short Survey

References (4)

1. Fox S, Jones S. The social life of health information: Americans' pursuit of health takes place within a widening network of both online and offline sources. Washington, DC: Pew Internet & American Life Project, June 11, 2009. (http://www.pewinternet.org/Reports/2009/8-The-Social-Life-of-Health- Information.aspx.)
2. Arnst CA. Why drugmakers don't Twitter. BusinessWeek. November 19, 2009.
3. Greene JA, Herzberg D. Hidden in plain sight: marketing prescription drugs to consumers in the twentieth century. Am J Public Health 2010;100:793-803.
4. Department of Health and Human Services, Food and Drug Administration. Promotion of FDA-regulated medical products using the Internet and social media tools. Part 15 public hearing, November 12, 2009. (http://www.fda.gov/AboutFDA/ CentersOffices/CDER/ucm184250.htm.)