Uses and gratifications as media choice

Media Choice: A Theoretical and Empirical Overview

Volumn , Issue , 2009, Pages 53-69

  Krcmar, Marina ^a   Strizhakova, Yuliya ^b  

^a WAKE FOREST UNIVERSITY   (United States)

^b MICHIGAN TECHNOLOGICAL UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 80053534780     PISSN: None     EISSN: None     Source Type: Book    
DOI: 10.4324/9780203938652     Document Type: Chapter

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