Co-branding and co-creation in wellness tourism: The role of cosmeceuticals

Journal of Hospitality Marketing and Management

Volumn 20, Issue 8, 2011, Pages 879-901

  Hjalager, Anne Mette ^a   Konu, Henna ^b  

^a UNIVERSITY OF SOUTHERN DENMARK   (Denmark)

^b UNIVERSITY OF EASTERN FINLAND   (Finland)

Author keywords

Co branding; Co creation; Cosmeceuticals; Innovation; Nordic countries; Spa and wellness tourism

Indexed keywords

EID: 80053501784     PISSN: 19368623     EISSN: 19368631     Source Type: Journal    
DOI: 10.1080/19368623.2011.611727     Document Type: Article

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