Effects of social influence on consumers' voluntary adoption of innovations prompted by others

Journal of Business Research

Volumn 64, Issue 11, 2011, Pages 1190-1194

  Kim, Sang Hoon ^a   Park, Hyun Jung ^a  

^a Seoul National University   (South Korea)

Author keywords

Duration analysis; Innovation adoption; Prompted adoption; Social influence

Indexed keywords

EID: 80053312732     PISSN: 01482963     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jbusres.2011.06.021     Document Type: Article

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