Unraveling the choice format effect: A context-dependent random utility model

Land Economics

Volumn 87, Issue 4, 2011, Pages 730-743

  Zhang, Jing ^a   Adamowicz, Wiktor L ^b  

^a UNIVERSITY OF SASKATCHEWAN   (Canada)

^b UNIVERSITY OF ALBERTA   (Canada)

Author keywords

[No Author keywords available]

Indexed keywords

COMPLEXITY; NUMERICAL MODEL; PROBABILITY;

EID: 80053295943     PISSN: 00237639     EISSN: None     Source Type: Journal    
DOI: 10.3368/le.87.4.730     Document Type: Article

References (40)

1. Adamowicz, Wiktor L., Peter Boxall, Michael Williams, and Jordan Louviere. 1998. "Stated Preference Approaches for Measuring Passive Use Values: Choice Experiments and Contingent Valuation." American Journal of Agricultural Economics 80 (1): 64-75.
2. Adamowicz, Wiktor L., Diane Dupont, Alan Krupnick, and Jing Zhang. 2011. "Valuation of Cancer and Microbial Disease Risk Reductions in Municipal Drinking Water: An Analysis of Risk Context Using Multiple Valuation Methods." Journal of Environmental Economics and Management 61 (2): 213-26.
3. Bateman, Ian J., Alistair Munro, and Gregory L. Poe. 2008. "Decoy Effects in Choice Experiments and Contingent Valuation: Asymmetric Dominance." Land Economics 84 (1): 115-27.
4. Boxall, Peter, A. Moon, and Wiktor L. Adamowicz. 2009. "Complexity in Decision Making: The Effect of Task Structure and Context on Participant Response." Australian Journal of Agricultural and Resource Economics 53 (4): 503-19.
5. Boyle, Kevin J., and Semra Özdemir. 2009. "Convergent Validity of Attribute-Based, Choice Questions in Stated-Preference Studies." Environmental and Resource Economics 42 (2): 247-64.
6. Breffle, William S., and Robert D. Rowe. 2002. "Comparing Choice Question Formats for Evaluating Natural Resource Tradeoffs." Land Economics 78 (2): 298-314.
7. Cameron, Trudy A., Gregory L. Poe, Robert G. Ethier, and William D. Schulze. 2002. "Alternative Non-market Value-Elicitation Methods: Are the Underlying Preferences the Same?" Journal of Environmental Economics and Management 44 (3): 391-425.
8. Carmines, Edward G., and Richard A. Zeller. 1979. Reliability and Validity Assessment. Newbury Park, CA: Sage Publications.
9. Carson, Richard T., and Theodore Groves. 2007. "Incentive and Informational Properties of Preference Questions." Environmental and Resource Economics 37 (1): 181-210.
10. Caussade, Sebastián, Juan De Dios Ortúzar, Luis I. Rizzi, and David A. Hensher. 2005. "Assessing the Influence of Design Dimensions on Stated Choice Experiment Estimates." Transportation Research Part B 39 (7): 621-40.
11. Collins, Jill P., and Christian A. Vossler. 2009. "Incentive Compatibility Tests of Choice Experiment Value Elicitation Questions." Journal of Environmental Economics and Management 58 (2): 226-35.
12. DeShazo, J. R., Trudy A. Cameron, and Manrique Saenz. 2009. "The Effect of Consumers' Real-World Choice Sets on Inferences from Stated Preference Surveys." Environmental and Resource Economics 42 (3): 319-43.
13. DeShazo, J. R., and German Fermo. 2002. "Designing Choice Sets for Stated Preference Methods: the Effects of Complexity on Choice Consistency." Journal of Environmental Economics and Management 44 (1): 123-43.
14. Dhar, Ravi. 1997. "Context and Task Effects on Choice Deferral." Marketing Letters 8 (1): 119-30.
15. Dhar, Ravi, Stephen M. Nowlis, and Steven J. Sherman. 2001. "Trying Hard or Hardly Trying: An Analysis of Context Effects in Choice." Journal of Consumer Psychology 9 (4): 189-200.
16. Elrod, Terry, Richard D. Johnson, and Joan White. 2005. "A New Integrated Model of Noncompensatory and Compensatory Decision Strategies." Organization Behavioral of Human Decision Processes 95 (1): 1-19.
17. Ferrini, Silvia, and Riccardo Scarpa. 2007. "Designs with A Priori Information for Nonmarket Valuation with Choice Experiments: A Monte Carlo Study." Journal of Environmental Economics and Management 53 (3): 342-63.
18. Garber-Yonts, B. 2000. "A Choice Experiment Analysis of Public Preferences for Conservation of Biological Diversity in the Oregon Coast Range." Ph.D. diss., Oregon State University, Corvallis.
19. Hensher, David. 2006. "Revealing Differences in Willingness to Pay Due to the Dimensionality of Stated Choice Designs: An Initial Assessment." Environmental and Resource Economics 34 (1): 7-44.
20. Holmes, Thomas P., and Kevin J. Boyle. 2005. "Dynamic Learning and Context-Dependence in Se quential, Attribute-Based, Stated-Preference Valuation Questions." Land Economics 81 (1): 114-26.
21. Huber, Joel, John W. Payne, and Christopher Puto. 1982. "Adding Asymmetrically Dominated Alternatives: Violations of Regularity and the Similarity Hypothesis." Journal of Consumer Research 9 (1): 90-98.
22. Johnson, Eric J., Bruce G. S. Hardie, Robert J. Meyer, and John Walsh. 2006. "Observing Unobserved Heterogeneity: Using Process Data to Enhance Choice Models." Available at http://marketing.wharton.upenn.edu/documents/research/Observing%20%20Unobserved%20Heterogeneity.pdf (accessed September 15, 2007).
23. Louviere, Jordan J., Towhidul Islam, Nada Wasi, Deborah Street, and Leonie Burgess. 2008. "Designing Discrete Choice Experiments: Do Optimal Designs Come at a Price?" Journal of Consumer Research 35 (2): 360-75.
24. Mazzotta, Marisa J., and James J. Opaluch. 1995. "Decision Making When Choices Are Complex: A Test of Heiner's Hypothesis." Land Economics 71 (4): 500-15.
25. McFadden, Daniel. 1974. "Conditional Logit Analysis of Qualitative Choice Behaviour." In Frontiers in Econometrics, ed. Paul Zarembka. New York: Academic Press.
26. McFadden, Daniel. 1999. "Rationality for Economists?" Journal of Risk and Uncertainty 19 (1-3): 73-105.
27. Plous, Scott. 1993. The Psychology of Judgment and Decision Making. New York: McGraw-Hill.
28. Rolfe, John, and Jeff Bennett. 2009. "The Impact of Offering Two versus Three Alternatives in Choice Modelling Experiments." Ecological Economics 68 (4): 1140-48.
29. Samuelson, William, and Richard Zeckhauser. 1988. "Status Quo Bias in Decision Making." Journal of Risk and Uncertainty 1: 7-59.
30. Scarpa, Riccardo, Silvia Ferrini, and Kenneth G.Willis. 2005. "Performance of Error Component Models for Status-Quo Effects in Choice Experiments." In Applications of Simulation Methods in Environmental and Resource Economics, ed. Riccardo Scarpa and Anna Alberini. Dordrecht, Netherlands: Springer.
31. Schweitzer, Maurice. 1995. "Multiple Reference Points, Framing, and the Status Quo Bias in Health Care Financing Decisions." Organization Behavioral of Human Decision Processes 63 (1): 69-72.
32. Sen, Amartya. 1982. Choice, Welfare and Measurement. Oxford: Blackwell.
33. Swait, Joffre, and Wiktor L. Adamowicz. 2001a. "Choice Environment, Market Complexity, and Consumer Behavior: A Theoretical and Empirical Approach for Incorporating Decision Complexity into Models of Consumer Choice." Organization Behavioral of Human Decision Processes 86 (2): 141-67.
34. Swait, Joffre. 2001b. "The Influence of Task Complexity on Consumer Choice: A Latent Class Model of Decision Strategy Switching." Journal of Consumer Research 28 (1): 135-48.
35. Swait, Joffre, Wiktor L. Adamowicz, Michael Hanemann, Adele Diederich, Jon Krosnick, David Layton, William Provencher, David Schkade, and Roger Tourangeau. 2002. "Context Dependence and Aggregation in Disaggregate Choice Analysis." Marketing Letters 13 (3): 195-205.
36. Swait, Joffre, and Jordan J. Louviere. 1993. "The Role of the Scale Parameter in the Estimation and Comparison of Multinomial Logit Models." Journal Marketing Research 30 (3): 305-14.
37. Train, Kenneth, and Melvyn Weeks. 2005. "Discrete Choice Models in Preference Space and Willingness-to-Pay Space." In Applications of Simulation Methods in Environmental and Resource Economics, ed. Riccardo Scarpa and Anna Alberini. Dordrecht, Netherlands: Springer.
38. Tversky, Amos, and Daniel Kahneman. 1991. "Loss Aversion in Riskless Choice: A Reference-Dependent Model." Quarterly Journal of Economics 106 (4): 1039-61.
39. Tversky, Amos, and Itamar Simonson. 1993. "Context-Dependent Preferences." Management Science 39 (10): 1179-89.
40. Volinskiy, Dimitriy, Wiktor L. Adamowicz, Michele Veeman, and Lorie Srivastava. 2009. "Does Choice Context Affect the Results from Incentive-Compatible Experiments? The Case of Non-GM and Country-of-Origin Premia in Canola Oil." Canadian Journal of Agricultural Economics 57 (2): 205-21.