The effect of default options on choice-Evidence from online product configurators

Journal of Retailing and Consumer Services

Volumn 18, Issue 6, 2011, Pages 483-491

  Herrmann, Andreas ^a   Goldstein, Daniel G ^b   Stadler, Rupert ^c   Landwehr, Jan R ^a   Heitmann, Mark ^d   Hofstetter, Reto ^a   Huber, Frank ^e  

^a UNIVERSITY OF ST GALLEN   (Switzerland)

^b YAHOO RESEARCH   (United States)

^c AUDI AG   (Germany)

^d UNIVERSITY OF KIEL   (Germany)

^e JOHANNES GUTENBERG UNIVERSITY   (Germany)

Author keywords

Defaults; Product configurators; Reference points

Indexed keywords

DECISION MAKING; INTERNET; MANUFACTURING; PRICE DYNAMICS;

EID: 80053261589     PISSN: 09696989     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jretconser.2011.06.005     Document Type: Article

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