Marketing and the environment: An approach to the situation of the Spanish industry;Marketing y medio ambiente: Una aproximación a la situación de la industria española

Universia Business Review

Volumn 31, Issue , 2011, Pages 156-183

  Fraj, Elena ^a   Martínez, Eva ^a   Matute, Jorge ^a  

^a UNIVERSITY OF ZARAGOZA   (Spain)

Author keywords

Environmental attitudes; Environmental marketing; Organizational visibility; Positioning; Spanish industry

Indexed keywords

EID: 80053211740     PISSN: 16985117     EISSN: None     Source Type: Journal    
DOI: None     Document Type: Article

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