New competition context in the mobile communications industry?: Competing through the iPhone;¿Nuevo escenario competitivo en la industria de la telefonía móvil?: Compitiendo a través del iPhone

Universia Business Review

Volumn 31, Issue , 2011, Pages 60-81

  Maicas, Juan Pablo ^a   Mata, Pedro ^a  

^a UNIVERSITY OF ZARAGOZA   (Spain)

Author keywords

iPhone; Mobile communications industry; Sustainable competitive advantage; Value creation

Indexed keywords

EID: 80053201513     PISSN: 16985117     EISSN: None     Source Type: Journal    
DOI: None     Document Type: Article

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