Exploring the mass adoption of third-generation (3G) mobile phones in Taiwan

Telecommunications Policy

Volumn 33, Issue 10-11, 2009, Pages 628-641

  Teng, Weichen ^a   Lu, Hsi Peng ^b   Yu, Hueiju ^a  

^a CHINESE CULTURE UNIVERSITY   (Taiwan)

^b NATIONAL TAIWAN UNIVERSITY OF SCIENCE AND TECHNOLOGY   (Taiwan)

Author keywords

3G; Consumer behavior; Mobile phone; Perceived utility; Technology acceptance

Indexed keywords

3G; 3G MOBILE; CONSUMER BEHAVIOR; CONSUMER PERCEPTION; DECISION MAKING PROCESS; EMPIRICAL STUDIES; KEY FACTORS; MASS ADOPTION; MOBILE SERVICE; MOBILE TELECOMMUNICATIONS; NEW SERVICES; NEW TECHNOLOGIES; PERCEIVED RISK; PERCEIVED UTILITY; PURCHASE INTENTION; TECHNOLOGY ACCEPTANCE; THEORETICAL FRAMEWORK; THIRD GENERATION;

MOBILE DEVICES; MOBILE PHONES; MOBILE TELECOMMUNICATION SYSTEMS; RISK PERCEPTION; TECHNOLOGY; TELEPHONE;

TELEPHONE SETS;

EID: 70350573344     PISSN: 03085961     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.telpol.2009.07.002     Document Type: Article

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