Brand community under fire: The role of social environments for the HUMMER brand community

Advances in Consumer Research

Volumn 33, Issue , 2006, Pages 486-493

  Luedicke, Marius K ^a  

^a YORK UNIVERSITY   (Canada)

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EID: 43249124011     PISSN: 00989258     EISSN: None     Source Type: Journal    
DOI: None     Document Type: Conference Paper

References (47)