Reputation evaluation for choosing a trustworthy counterparty in C2C e-commerce

Electronic Commerce Research and Applications

Volumn 10, Issue 4, 2011, Pages 428-436

  Wu, Fan ^a   Li, Hsiao Hui ^a   Kuo, Yo Hsin ^a  

^a NATIONAL CHUNG CHENG UNIVERSITY   (Taiwan)

Author keywords

Auctions; Empirical research; Opinion evaluation; Reputation; Social network; Trust evaluation

Indexed keywords

AUCTIONS; EMPIRICAL RESEARCH; OPINION EVALUATION; REPUTATION; SOCIAL NETWORKS; TRUST EVALUATION;

PROFITABILITY; SOCIAL NETWORKING (ONLINE); USER INTERFACES;

ELECTRONIC COMMERCE;

EID: 80052574451     PISSN: 15674223     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.elerap.2010.09.004     Document Type: Article

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