Studying innovation processes in real-time: The promises and challenges of ethnography

Industrial Marketing Management

Volumn 40, Issue 6, 2011, Pages 933-939

  Hoholm, Thomas ^a   Araujo, Luis ^b  

^a BI NORWEGIAN BUSINESS SCHOOL   (Norway)

^b Lancaster University   (United Kingdom)

Author keywords

Ethnography; Industrial networks; Innovation processes; Method; Real time

Indexed keywords

EID: 80052264176     PISSN: 00198501     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.indmarman.2011.06.036     Document Type: Article

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