Learning relevance from heterogeneous social network and its application in online targeting

SIGIR'11 - Proceedings of the 34th International ACM SIGIR Conference on Research and Development in Information Retrieval

Volumn , Issue , 2011, Pages 655-664

  Wang, Chi ^a   Raina, Rajat ^b   Fong, David ^c   Zhou, Ding ^b   Han, Jiawei ^a   Badros, Greg ^b  

^a UIUC   (United States)

^b FACEBOOK   (United States)

^c STANFORD UNIVERSITY   (United States)

Author keywords

Clickthrough prediction; Cognitive relevance; Heterogeneous social networks; Online advertising

Indexed keywords

E-LEARNING; FORECASTING; MARKETING;

COGNITIVE RELEVANCE; DEMOGRAPHIC INFORMATION; HETEROGENEOUS DATA; HETEROGENEOUS DATA SOURCES; ONLINE ADVERTISING; RESEARCH CHALLENGES; SOCIAL NETWORKING SERVICES; USER-GENERATED CONTENT;

SOCIAL NETWORKING (ONLINE);

EID: 80052111504     PISSN: None     EISSN: None     Source Type: Conference Proceeding    
DOI: 10.1145/2009916.2010004     Document Type: Conference Paper

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