Practice prize winner: Dynamic marketing budget allocation across countries, products, and marketing activities

Marketing Science

Volumn 30, Issue 4, 2011, Pages 568-585

  Fischer, Marc ^a   Albers, Sönke ^b   Wagner, Nils ^c   Frie, Monika ^d  

^a UNIVERSITY OF COLOGNE   (Germany)

^b KÜHNE LOGISTICS UNIVERSITY   (Germany)

^c UNIVERSITY OF PASSAU   (Germany)

^d BAYER PHARMA AG   (Germany)

Author keywords

Optimization; Panel data; Resource allocation; Sales force

Indexed keywords

EID: 80051633810     PISSN: 07322399     EISSN: 1526548X     Source Type: Journal    
DOI: 10.1287/mksc.1100.0627     Document Type: Article

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