Impact of types of functional relationships, decisions, and solutions on the applicability of marketing models

International Journal of Research in Marketing

Volumn 17, Issue 2-3, 2000, Pages 169-175

  Albers, Sönke ^a  

^a UNIVERSITY OF KIEL   (Germany)

Author keywords

Budget allocation; Level decisions; Online heuristics; Optimality conditions; Spreadsheet optimization

Indexed keywords

EID: 0043261579     PISSN: 01678116     EISSN: None     Source Type: Journal    
DOI: 10.1016/s0167-8116(00)00011-2     Document Type: Article

References (18)

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