Marketing museums and exhibitions: What drives the interest of young people

Journal of Hospitality Marketing and Management

Volumn 20, Issue 6, 2011, Pages 601-618

  Gofman, Alex ^a   Moskowitz, Howard R ^a   Mets, Tõnis ^b  

^a MOSKOWITZ JACOBS INC   (United States)

^b UNIVERSITY OF TARTU   (Estonia)

Author keywords

Art patronage; Conjoint analysis; Museum attendance; Rule developing experimentation; Segmentation; Young people

Indexed keywords

EID: 79960480216     PISSN: 19368623     EISSN: 19368631     Source Type: Journal    
DOI: 10.1080/19368623.2011.577696     Document Type: Article

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