Visual hierarchy and viewing behavior: An eye tracking study

Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)

Volumn 6761 LNCS, Issue PART 1, 2011, Pages 331-340

  Djamasbi, Soussan ^a   Siegel, Marisa ^b   Tullis, Tom ^b  

^a WORCESTER POLYTECHNIC INSTITUTE   (United States)

^b Fidelity Investments   (United States)

Author keywords

Design Science; Eye Tracking; Fixations; Home Pages; Viewing Pattern; Visual Hierarchy

Indexed keywords

DESIGN SCIENCE; EYE TRACKING; FIXATIONS; HOME PAGE; VIEWING PATTERN; VISUAL HIERARCHY; EYE-TRACKING;

DESIGN; INFORMATION RETRIEVAL; KNOWLEDGE MANAGEMENT; USER INTERFACES; WORLD WIDE WEB; EYE MOVEMENTS; WEBSITES;

HUMAN COMPUTER INTERACTION;

EID: 79960327933     PISSN: 03029743     EISSN: 16113349     Source Type: Book Series    
DOI: 10.1007/978-3-642-21602-2_36     Document Type: Conference Paper

References (26)

1. Goodwin, B.: Rush to Make the Most of Web 2.0 Sends Developers' Salaries Soaring. Computer Weekly, 48 (2006)
2. Hammer, M., Champy, J.: Reengineering the Corporation: A Manifesto for Business Evolution. Harper Business, New York (1993)
3. Djamasbi, S., Tullis, T., Hsu, J., Mazuera, E., Osberg, K., Bosch, J.: Gender Preferences in Web Design: Usability Testing through Eye Tracking. In: Proceedings of the 13th Americas Conference on Information Systems, Keystone, Colorado, 1-8 (2007)
4. Djamasbi, S., Tullis, T., Girouard, M., Hebner, M., Krol, J., Terranova, M.: Web Accessibility for Visually Impaired Users: Extending the Technology Acceptance Model (TAM). In: Proceedings of the Twelfth Americas Conference on Information Systems, Acapulco, Mexico, pp. 3029-3034 (2006)
5. Djamasbi, S., Tullis, T., Siegel, M., Ng, F., Capozzo, D., Groezinger, R.: Generation Y & Web Design: Usability Testing through Eye Tracking. In: Proceedings of the Fourteenth Americas Conference on Information Systems, Toronto, Canada, pp. 1-11 (2008)
6. Tullis, T., Siegel, M., Sun, E.: Are people drawn to faces on webpages? In: Proceedings of the 27th International Conference Extended Abstracts on Human Factors in Computing Systems, pp. 4207-4212 (2009)
7. Nielsen, J.: F-Shaped Pattern For Reading Web Content (2006), http://www.useit.com/alertbox/reading-pattern.html
8. Shrestha, S., Lenz, K.: Eye Gaze Patterns while Searching vs. Browsing a Website. Usability News 9 (2007)
9. Shrestha, S., Owens, J.W.: Eye Movement Patterns on Single and Dual-Column Web Pages. Usability News 10, 1-7 (2008)
10. Buscher, G., Cutrell, E., Morris, M.R.: What Do You See When You're Surfing? Using EyeTracking to Predict Salient Regions of Web Pages. In: Proceedings of the 27th International Conference on Human Factors in Computing Systems, pp. 21-30 (2009)
11. Bailey, R., Koyani, S., Nall, J.: Usability testing of several health information Web sites Technical Report. National Cancer Institute, 7-8 (2000)
12. Shrestha, S., Owens, J., Chaparro, B.: The Effect of Location and Congruency of Text Ads on Information Search. In: Human Factors and Ergonomics Society Annual Meeting Proceedings, vol. 53, pp. 1262-1266 (2009)
13. Shrestha, S., Lenz, K.: Gaze Patterns while Searching vs. Browsing a Website. Usability News 9, 1-9 (2007)
14. Oh, J., Fioritob, S.S., Cho, H., Hofackerd, C.F.: Effects of Design Factors on Store Image And Expectation of Merchandise Quality in Web-Based Stores. Journal of Retailing and Consumer Services 15, 237-249 (2008)
15. Faraday, P.: Visually Critiquing Web Pages. In: Proceedings of the 6th Conference on Human Factors and the Web, Austin, Texas, pp. 1-13 (2000)
16. Flieder, K., Mödritscher, F.: Foundations of a pattern language based on Gestalt principles. In: CHI 2006, Extended Abstracts on Human Factors in Computing Systems, pp. 773-778 (2006)
17. Wilkinson, S., Payne, S.: Eye tracking to identify strategies used by readers seeking information from on-line texts. In: Proceedings of the 13th Eurpoean Conference on Cognitive Ergonomics: Trust and Control in Complex Socio-Technical Systems, pp. 115-116 (2006)
18. Nielsen, J.: F-Shaped Pattern for Reading Web Content (2006), http://www.useit.com
19. Tullis, T., Siegel, M., Sun, E.: Are people drawn to faces on web pages? In: Proceedings of the 27th International Conference Extended Abstracts on Human Factors in Computing Systems, pp. 4207-4212 (2009)
20. Pan, B., Hembrooke, H., Gay, G., Granka, L., Feusner, M., Newman, J.: The Determinants of Web Page Viewing Behavior: An Eye Tracking Study. In: Proceedings of the 2004 Symposium on Eye Tracking Research & Applications, pp. 147-154 (2004)
21. Chapman, P.: Remembering what we've seen: Predicting recollective experiences from eye movements when viewing everyday scenes. In: Underwood, G. (ed.) Cognitive Processes in Eye Guidance, pp. 237-258. Oxford University Press, UK (2005)
22. Rayner, K., Liversedge, S.P., White, S.J., Vergilino-Perez, D.: Reading disappearing text: cognitive control of eye movements. Psychological Science 14, 385-388 (2003)
23. Lavie, T., Tractinsky, N.: Assessing Dimensions of Perceived Visual Aesthetics of Web Sites. International Journal of Human-Computer Studies 60, 269-298 (2004)
24. Lindgaard, G., Dudek, C.: User satisfaction, aesthetics and usability: Beyond reductionism. In: Proceedings of IFIP 17th World Computer Congress, Montreal, Canada, pp. 231-246 (2002)
25. Loiacono, E.T., Watson, R.T., Goodhue, D.L.: WebQual: An instrument for consumer evaluation of web sites. International Journal of Electronic Commerce 11, 51-87 (2007)
26. Loiacono, E.T., Watson, R.T., Goodhue, D.L.: WebQual: a measure of Web site quality Marketing Theory and Applications (2002)