The effect of location and congruency of text ads on information search

Proceedings of the Human Factors and Ergonomics Society

Volumn 2, Issue , 2009, Pages 1262-1266

  Shrestha, Sav ^a   Owens, Justin ^a   Chaparro, Barbara ^a  

^a WICHITA STATE UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

ERGONOMICS; SEARCH ENGINES; SEMANTICS;

ADVERTISING REVENUES; INFORMATION SEARCH; SEARCH ENGINE RESULTS PAGES; SEARCH PERFORMANCE; SEARCH QUERIES; SEMANTIC RELEVANCE; TARGET INFORMATION; TARGET LOCATION;

LOCATION;

EID: 77951567114     PISSN: 10711813     EISSN: None     Source Type: Conference Proceeding    
DOI: 10.1518/107118109x12524443347193     Document Type: Conference Paper

References (8)

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