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Volumn 75, Issue 5, 2010, Pages 505-526

Wikipedia and the emergence of dialogic expertise

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EID: 79959944262     PISSN: 1041794X     EISSN: 19303203     Source Type: Journal    
DOI: 10.1080/10417940903377169     Document Type: Article
Times cited : (20)

References (166)
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    • I employ "the utterance" with the assumption that it fits conceptually under dialogue as an "umbrella term." Charles Schuster, "Mikhail Bakhtin as Rhetorical Theorist," in Landmark Essays on Bakhtin, Rhetoric, and Writing, ed. Frank Farmer, 10 (Mahwah, NJ: Lawrence Erlbaum Associates, Inc., 1998).
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    • Note
    • Although others of Bakhtin's terms, for example "heteroglossia" and "polyphony, " may be quite relevant, they are beyond the scope of my article, whose objective is to analyze expertise rather than survey or chart Bakhtin's theoretical landscape.
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    • Ithaca: Cornell University Press, I return to Dean's discussion of "technocratic elites" later in the article
    • Jodi Dean, Publicity's Secret: How Technoculture Capitalizes on Democracy (Ithaca: Cornell University Press, 2002), 102. I return to Dean's discussion of "technocratic elites" later in the article.
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    • Note
    • Insofar as my article addresses the democratizing function of dialogue in public discourse, it speaks to a long-standing debate in rhetorical scholarship surrounding alternatives to the dominance of traditional rationality, particularly as the latter is illustrated by the cult(ure) of expertise. Walter Fisher's original works begin by outlining particular problems with the rational paradigm, offering narrative as a corrective: "The actualization of the rational world paradigm [.] depends on a form of society that permits, if not requires, participation of qualified persons in public decision-making."
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    • This society, which Fisher critiques, dictates that "some persons are qualified to judge and to lead and some other persons are to follow." Fisher, "Narration," 9.
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    • The Narrative Paradigm: An elaboration
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    • See also, Fisher, "The Narrative Paradigm: An elaboration," Communication Monographs 52 (1985): 347-367
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    • Fisher's advocacy of the narrative paradigm has since its publication been thoroughly critiqued. See for example W. Lance Bennett and Murray Edelman, "Toward a New Political Narrative," Journal of Communication 35 (1985): 156-171
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    • Scholars have argued that narrative rationality as theorized by Fisher depends on affirming people's preexisting beliefs; thus convictions that ought to be challenged may instead be reinforced. The narrative paradigm, critics claim, constrain rhetorics of social change, possibility, and potential.
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    • Nevertheless, the discussion of democratic public discourse, practical reason, and critiques of expertise continues. A recent and most instructive treatment is James Aune's analysis of the democratic style as "a resistance to the language of elite expertise, especially that of bankers and lawyers, a simultaneous valorization of the plain style and the overwrought emotional appeals of stem-winding stump speakers and evangelical preachers, and enthusiasm for popular celebrations and rituals, especially those with a striking visual appeal."
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    • My article, while participating in the scholarly movement to locate certain democratic possibilities online, also devotes serious attention to critiquing the rhetorical processes that a text like Wikipedia relies on to challenge traditional expertise, particularly as those processes potentially both replace and reproduce old institutions.
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    • Before proceeding, it is helpful to briefly distinguish my own objective from the abundance of scholarship and popular press that Wikipedia draws, the majority of which focuses on Wikipedia as a cultural phenomenon, young people's use of Wikipedia for academic purposes, etc. Alexander Halavais and Derek Lackaff,"An Analysis of Topical Coverage of Wikipedia," Journal of Computer-Mediated Communication 13 (2008): 429-440
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    • Wikipedia and Britannica
    • Many writers seek specifically to assess how Wikipedia compares in terms of accuracy to more traditional encyclopedias, in particular the Encyclopaedia Britannica, March
    • Many writers seek specifically to assess how Wikipedia compares in terms of accuracy to more traditional encyclopedias, in particular the Encyclopaedia Britannica. Paula Berinstein," Wikipedia and Britannica," Searcher (March 2006): 16-26
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    • In a widely cited study, a group of experts was asked to assess 42 scientific entries from Wikipedia and Encyclopaedia Britannica, respectively. The entries did not identify the source. Findings reported that an average Britannica article contained about three errors, while the same average article in Wikipedia contained four.
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    • Unlike much work on Wikipedia, my analysis emphasizes the rhetorical struggle over expertise, particularly the significance in such a struggle of dialogue. The analysis relies on both content-oriented Wikipedia articles and meta-discourse, i.e., information that contributors produce about the site; I complement this by including some media commentary about the site and its effects in public culture.
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    • See Wikipedia, s.v. "Wikipedia."
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    • For a few reproductions of such artwork see Collision and Yeo.
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    • Hyperlinks are those parts of an html document that users "click on" to access a different page.
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    • Note
    • This section implicitly points to a number of topics that are indirectly related but nevertheless beyond the scope of my project: Cyberculture, virtual communities, digital literacy, etc. For instructive treatments of cyberculture
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    • Wikipedia, s.v. "Five Pillars," available at: http://en.Wikipedia.org/wiki/Wikipedia:Five_pillars (accessed September 20, 2007). The community pages include policies such as the "neutral point of view" and the "five pillars that define Wikipedia's character."
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    • Vern W. McGee, ed., Austin, TX: University of Texas Press
    • Mikhail Bakhtin, "Toward a Methodology for the Human Sciences," in Speech Genres and Other Late Essays, trans. Vern W. McGee, ed. Caryl Emerson and Michael Holquist (Austin, TX: University of Texas Press, 1986), 163.
    • (1986) Caryl Emerson and Michael Holquist , pp. 163
    • Bakhtin, M.1
  • 103
    • 78650591802 scopus 로고    scopus 로고
    • Bakhtin's Rhetoric
    • ed. Frank Farmer, Mahwah, NJ: Lawrence Erlbaum Associates, Inc
    • Jon Klancher, 'Bakhtin's Rhetoric,' in Landmark Essays on Bakhtin, Rhetoric, and Writing, ed. Frank Farmer (Mahwah, NJ: Lawrence Erlbaum Associates, Inc., 1998), 24.
    • (1998) Landmark Essays on Bakhtin, Rhetoric, and Writing , pp. 24
    • Klancher, J.1
  • 104
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    • See also
    • See also Morson and Emerson, Mikhail Bakhtin, 60.
    • Bakhtin, M.1
  • 105
    • 79960009071 scopus 로고    scopus 로고
    • Notes
    • Bakhtin, Notes, 147.
  • 106
    • 79960018562 scopus 로고    scopus 로고
    • My intention here is not to engage the scholarly debate over Bakhtin's distinction between the early and the later Platonic dialogues, the former of which he arguably found more instructive toward a dialogic understanding of truth and rhetoric
    • My intention here is not to engage the scholarly debate over Bakhtin's distinction between the early and the later Platonic dialogues, the former of which he arguably found more instructive toward a dialogic understanding of truth and rhetoric.
  • 108
    • 79959936053 scopus 로고    scopus 로고
    • Note
    • Such a distinction seems to hinge on a rather restrictive definition of rhetoric as persuasion, which does not concur with the assumptions of this article. For a response to Bakhtin's criticism of rhetoric,
  • 109
    • 79959990986 scopus 로고    scopus 로고
    • see
    • see Jasinski, "Heteroglossia," 24-27.
    • Heteroglossia , pp. 24-27
  • 110
    • 79959942689 scopus 로고    scopus 로고
    • Bakhtin, Problem, 84-92.
    • Problem , pp. 84-92
  • 111
    • 79959926855 scopus 로고
    • The Problem of the Text in Linguistics, Philology, and the Human Sciences: An Experiment in Philosophical Analysis
    • See also Notes, 135 and, Vern W. McGee, ed. Caryl Emerson and Michael Holquist, Austin, TX: University of Texas Press
    • See also Notes, 135 and "The Problem of the Text in Linguistics, Philology, and the Human Sciences: An Experiment in Philosophical Analysis," in Speech Genres and Other Late Essays, trans. Vern W. McGee, ed. Caryl Emerson and Michael Holquist (Austin, TX: University of Texas Press, 1986), 118.
    • (1986) Speech Genres and Other Late Essays, Trans , pp. 118
  • 112
    • 79959977523 scopus 로고    scopus 로고
    • Bakhtin, Notes
    • Bakhtin, Notes, 146.
  • 113
    • 79959983364 scopus 로고    scopus 로고
    • Bakhtin
    • Bakhtin, Problem, 64.
    • Problem , pp. 64
  • 114
    • 79959958022 scopus 로고    scopus 로고
    • Hermeneutics and Genre: Bakhtin and the Problem of Communicative Interaction
    • Rhetoric, and Writing, ed. Frank Farmer, Mahwah, NJ: Lawrence Erlbaum Associates, Inc
    • Thomas Kent, "Hermeneutics and Genre: Bakhtin and the Problem of Communicative Interaction," in Landmark Essays on Bakhtin, Rhetoric, and Writing, ed. Frank Farmer (Mahwah, NJ: Lawrence Erlbaum Associates, Inc., 1998), 36.
    • (1998) Landmark Essays on Bakhtin , pp. 36
    • Kent, T.1
  • 115
    • 79959974350 scopus 로고    scopus 로고
    • Bakhtin
    • Bakhtin, Problem, 82.
    • Problem , pp. 82
  • 118
    • 79959945685 scopus 로고    scopus 로고
    • Morson and Emerson, Mikhail Bakhtin
    • Morson and Emerson, Mikhail Bakhtin, 39.
  • 119
    • 79959960381 scopus 로고    scopus 로고
    • Morson and Emerson, Mikhail Bakhtin
    • Morson and Emerson, Mikhail Bakhtin, 57
  • 120
    • 79959973197 scopus 로고    scopus 로고
    • see also 30, A nice illustration of how Wikipedia facilitates creative messiness are the so-called "sandboxes," in which new users practice posting content before editing a real article. Wikipedia, s.v., available at, accessed November 21, 2007)
    • see also 30. A nice illustration of how Wikipedia facilitates creative messiness are the so-called "sandboxes," in which new users practice posting content before editing a real article. Wikipedia, s.v. "Editing Wikipedia: Sandbox," available at: http://en.Wikipedia.org/w/index.php?title=Wikipedia:Sandbox&action1/4edit (accessed November 21, 2007).
    • Editing Wikipedia: Sandbox
  • 121
    • 79959919560 scopus 로고    scopus 로고
    • Note
    • The sandboxes are "for editing experiments." They are modeled to look like regular articles but are designed specifically for nonpermanent posting. In a real sandbox, play is messy, creative, and ultimately ephemeral. Any construct can be either decimated or cleaned up; the sandbox returns to its original state.
  • 123
    • 79960017987 scopus 로고    scopus 로고
    • Wikipedia, s.v., Note, however, that the cohort of volunteers who maintains Wikipedia arbitrates even this policy. These chief Wikipedians determine which kind of rule-breaking improves Wikipedia and which kind does not. The latter, as we have seen, is met with scorn and reprimand
    • Wikipedia, s.v. "List of Policies." Note, however, that the cohort of volunteers who maintains Wikipedia arbitrates even this policy. These chief Wikipedians determine which kind of rule-breaking improves Wikipedia and which kind does not. The latter, as we have seen, is met with scorn and reprimand.
    • List of Policies
  • 126
    • 79959958607 scopus 로고    scopus 로고
    • Schuster, "Mikhail Bakhtin,"
    • Schuster, "Mikhail Bakhtin," 3.
  • 127
    • 79960009670 scopus 로고    scopus 로고
    • Wikipedia, s.v, available at:, accessed September 20, 2007
    • Wikipedia, s.v. "No Original Research," available at: http://en.Wikipedia.org/wiki/Wikipedia:No_original_research (accessed September 20, 2007).
    • No Original Research
  • 128
    • 79960014955 scopus 로고    scopus 로고
    • Note
    • The policy defines original research as "editors' personal views, political opinions, and any unpublished analysis or synthesis of published material that appears to advance a position." The policy mandates that "any facts, opinions, interpretations, definitions, and arguments published by Wikipedia must already have been published by a reliable publication in relation to the topic of the article." It does not comment on the potentially problematic notions of "fact," interpretation," or "reliable publication."
  • 129
    • 79959966743 scopus 로고    scopus 로고
    • Note
    • For example, something like YouTube or "couch surfing," which more or less require a playful attitude, can be subject to expertise in Wikipedia.
  • 131
    • 84922483953 scopus 로고    scopus 로고
    • Wikipedia, s.v., available at, accessed October 23, 2007
    • Wikipedia, s.v. "Photosynthesis," available at: http://en.wikipedia.org/wiki/Photosynthesis (accessed October 23, 2007).
    • Photosynthesis
  • 134
    • 79959940340 scopus 로고    scopus 로고
    • As, explains, "Bakhtin, Phaedrus, and the Geometry of Rhetoric," in Landmark Essays on Bakhtin, Rhetoric, and Writing, ed. Frank Farmer, Mahwah, NJ: Lawrence Erlbaum Associates, Inc
    • As R. Allen Harris explains, "the authorial voice is a distillation of an untold number of prior voices." "Bakhtin, Phaedrus, and the Geometry of Rhetoric," in Landmark Essays on Bakhtin, Rhetoric, and Writing, ed. Frank Farmer, 18 (Mahwah, NJ: Lawrence Erlbaum Associates, Inc., 1998).
    • (1998) The Authorial Voice is A Distillation of An Untold Number of Prior Voices , pp. 18
    • Allen Harris, R.1
  • 135
    • 79959928827 scopus 로고    scopus 로고
    • Bakhtin
    • Bakhtin, Problem, 71.
    • Problem , pp. 71
  • 136
    • 79959966513 scopus 로고    scopus 로고
    • Indeed in the context of an exchange of utterances the very concept of listener=reader becomes suspect since the listener=reader is not simply a listener or reader but the next person in a sequence of speakers=listeners or writers=readers who participate in the exchange
    • As, writes, original emphasis
    • As James Zappen writes, "indeed in the context of an exchange of utterances the very concept of listener=reader becomes suspect since the listener=reader is not simply a listener or reader but the next person in a sequence of speakers=listeners or writers=readers who participate in the exchange." The Rebirth of Dialogue, 11, original emphasis.
    • The Rebirth of Dialogue , vol.11
    • Zappen, J.1
  • 137
    • 79959981599 scopus 로고    scopus 로고
    • In Bakhtin's understanding of dialogue, the existence of a real or imagined partner is central. As Morson and Emerson explain, "one can relate dialogically only to a person; when we treat it [an utterance] as an utterance, we are necessarily positing an author, even if there really is no author," Michael Bakhtin
    • In Bakhtin's understanding of dialogue, the existence of a real or imagined partner is central. As Morson and Emerson explain, "one can relate dialogically only to a person; when we treat it [an utterance] as an utterance, we are necessarily positing an author, even if there really is no author," Michael Bakhtin, 133.
  • 138
    • 79959969731 scopus 로고    scopus 로고
    • Note
    • A promising future inquiry might investigate to what extent the Wikipedia community writ large fulfills the role of this imagined audience, indeed of "superaddressee." The superaddressee is Bakhtin's term for the hypothesized third person in every dialogic exchange. It is the one "whose absolutely just responsive understanding is presumed, either in some metaphysical distance or in distant historical time." Text in Linguistics, 126.
  • 139
    • 79960030417 scopus 로고    scopus 로고
    • As Bakhtin notes, the superaddressee assumes a variety of ideological modes: God, Absolute Truth, Science, and so on; to this list, one might add Wikipedia itself. If one of the site's primary goods is providing an ongoing, pseudonymous dialogue, Wikipedia may be the "invisible presence" that discourse itself produces through its fundamental need to be heard and known by others. Morson and Emerson, Mikhail Bakhtin
    • As Bakhtin notes, the superaddressee assumes a variety of ideological modes: God, Absolute Truth, Science, and so on; to this list, one might add Wikipedia itself. If one of the site's primary goods is providing an ongoing, pseudonymous dialogue, Wikipedia may be the "invisible presence" that discourse itself produces through its fundamental need to be heard and known by others. Morson and Emerson, Mikhail Bakhtin, 136.
  • 140
    • 79959962049 scopus 로고    scopus 로고
    • Bakhtin
    • Bakhtin, Problem, 69.
    • Problem , pp. 69
  • 141
    • 79960008459 scopus 로고    scopus 로고
    • Bakhtin, This is what Thomas Kent calls the "hermeneutical guessing game." Kent, "Hermeneutics and Genre," 34
    • Bakhtin, Problem, 68. This is what Thomas Kent calls the "hermeneutical guessing game." Kent, "Hermeneutics and Genre," 34.
    • Problem , pp. 68
  • 145
    • 79960028351 scopus 로고    scopus 로고
    • A few incidents of Wikipedia misuse are widely publicized: A contributor using the pseudonym Essjay edited thousands of Wikipedia articles as well as mediated disputes. He purported to be a tenured professor of religion specializing in canon law; in reality, Mr. Ryan Jordan was a 24-year-old college dropout from Louisville, Kentucky. Noam Cohen, "A Contributor to Wikipedia Has His Fictional Side," New York Times (5 March 2007), sec. C
    • A few incidents of Wikipedia misuse are widely publicized: A contributor using the pseudonym Essjay edited thousands of Wikipedia articles as well as mediated disputes. He purported to be a tenured professor of religion specializing in canon law; in reality, Mr. Ryan Jordan was a 24-year-old college dropout from Louisville, Kentucky. Noam Cohen, "A Contributor to Wikipedia Has His Fictional Side," New York Times (5 March 2007), sec. C, p. 5.
  • 146
    • 79959988252 scopus 로고    scopus 로고
    • In 2005, a man named Brian Chase suggested on Wikipedia that journalist John Siegenthaler, who once worked for Robert Kennedy, was intimately linked to the John F. Kennedy assassination. Siegenthaler, who months later discovered the misinformation and complained to Jim Wales, criticized Wikipedia's lack of accountability in USA Today. Jon Udell, Infoworld.com, 9 January
    • In 2005, a man named Brian Chase suggested on Wikipedia that journalist John Siegenthaler, who once worked for Robert Kennedy, was intimately linked to the John F. Kennedy assassination. Siegenthaler, who months later discovered the misinformation and complained to Jim Wales, criticized Wikipedia's lack of accountability in USA Today. Jon Udell, "Wikipedia's Future," Infoworld.com (9 January 2006): 30.
    • (2006) Wikipedia's Future , pp. 30
  • 147
    • 33745095324 scopus 로고    scopus 로고
    • The Wikipedia Wars
    • Another blogger named Alex Havalais, director for the informatics school at the University of Buffalo, logged onto Wikipedia under the pseudonym "Dr. al-Halawi, " and inserted 13 minor errors into different Wikipedia entries-including the claim that Frederick Douglass lived in Syracuse, New York for four years. He reports that, after two and a half hours, every error had been corrected by site visitors, November
    • Another blogger named Alex Havalais, director for the informatics school at the University of Buffalo, logged onto Wikipedia under the pseudonym "Dr. al-Halawi," and inserted 13 minor errors into different Wikipedia entries-including the claim that Frederick Douglass lived in Syracuse, New York for four years. He reports that, after two and a half hours, every error had been corrected by site visitors. Kathy Ishizuka, "The Wikipedia Wars," School Library Journal (November 2004): 25.
    • (2004) School Library Journal , pp. 25
    • Ishizuka, K.1
  • 148
    • 79960021053 scopus 로고    scopus 로고
    • In addition, there have been reports of Senate office staff deleting or altering Wikipedia entries about political opponents. Eiffert
    • In addition, there have been reports of Senate office staff deleting or altering Wikipedia entries about political opponents. Eiffert, "Wikipedia, The Review," 82.
    • Wikipedia, the Review , pp. 82
  • 153
    • 84858613793 scopus 로고    scopus 로고
    • See Wikipedia, s.v
    • See Wikipedia, s.v. "Wikipedia."
    • Wikipedia
  • 155
    • 33751527803 scopus 로고    scopus 로고
    • Can History Be Open Source? Wikipedia and the Future of the Past
    • Roy Rosenzweig, "Can History Be Open Source? Wikipedia and the Future of the Past," Journal of American History 93 (2006): 127.
    • (2006) Journal of American History , vol.93 , pp. 127
    • Rosenzweig, R.1
  • 156
    • 79960013181 scopus 로고    scopus 로고
    • Venturing into the Land of Wiki: Experiencing the People's Information Revolution
    • 17 February
    • "Venturing into the Land of Wiki: Experiencing the People's Information Revolution," Logos (17 February 2006): 102.
    • (2006) Logos , pp. 102
  • 157
    • 34047117130 scopus 로고    scopus 로고
    • Adventures in the Land of Wikipedia
    • November 17, sec. B
    • Ann Kirschner, "Adventures in the Land of Wikipedia," Chronicle of Higher Education, November 17, 2006, sec. B, 10-11.
    • (2006) Chronicle of Higher Education , pp. 10-11
    • Kirschner, A.1
  • 159
    • 79959934907 scopus 로고    scopus 로고
    • Let's be clear: The growth of new media technologies both drives and has been driven by the global market. A democratic decision-making process did not produce the World Wide Web. There were no democratic debates in which people concluded: 'Gee, what we really need is a global telecommunications infrastructure that will enable corporations to consolidate their power
    • Dean writes, "Let's be clear: the growth of new media technologies both drives and has been driven by the global market. A democratic decision-making process did not produce the World Wide Web. There were no democratic debates in which people concluded: 'Gee, what we really need is a global telecommunications infrastructure that will enable corporations to consolidate their power."' Dean, Publicity's Secret, 157.
    • Dean, Publicity's Secret , pp. 157
    • Writes, D.1
  • 161
    • 34047100617 scopus 로고    scopus 로고
    • Can Wikipedia Ever Make the Grade?
    • October 27, sec. A
    • Brock Read, "Can Wikipedia Ever Make the Grade?" Chronicle of Higher Education October 27, 2006, sec. A, 31-36.
    • (2006) Chronicle of Higher Education , pp. 31-36
    • Read, B.1
  • 162
    • 79960019510 scopus 로고    scopus 로고
    • Beware the 'Anticredentialist' Wikipedia
    • December
    • "Beware the 'Anticredentialist' Wikipedia," Library Journal (December 2005): 15.
    • (2005) Library Journal , pp. 15
  • 163
    • 79960006037 scopus 로고    scopus 로고
    • Note
    • For example, postings do not count toward tenure and promotion. Wikipedia articles are shorter and more fragmented than the traditional scholarly publication. And there is always the risk that the work might be torn apart by a layperson to whom the scholar is unused to answering. As one Wikipedia critic notes, "to many professors, it seems to be a waste of time to negotiate with people who in any other context would be taking a class from them." Read. Note the implicit dispreference for public dialogue; to an institution that is founded on the monologizing of knowledge," negotiating with people" is in no way necessary for, or even related to, epistemology.


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.