Profiling mass affluent luxury goods consumers in China: A psychographic approach

Thunderbird International Business Review

Volumn 53, Issue 4, 2011, Pages 435-455

  Xiao Lu, Pierre ^a   Pras, Bernard ^b  

^a FUDAN UNIVERSITY   (China)

^b UNIVERSITÉ PARIS DAUPHINE   (France)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 79959548478     PISSN: 10964762     EISSN: 15206874     Source Type: Journal    
DOI: 10.1002/tie.20422     Document Type: Article

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