Born to trade: A genetically evolved keyword bidder for sponsored search

2010 IEEE World Congress on Computational Intelligence, WCCI 2010 - 2010 IEEE Congress on Evolutionary Computation, CEC 2010

Volumn , Issue , 2010, Pages

  Munsey, Michael ^a   Veilleux, Jonathan ^a   Bikkani, Sindhura ^a   Teredesai, Ankur ^a   De Cock, Martine ^a,b  

^a UNIVERSITY OF WASHINGTON   (United States)

^b GHENT UNIVERSITY   (Belgium)

Author keywords

[No Author keywords available]

Indexed keywords

EXPERT KNOWLEDGE; HIGH COSTS; HISTORICAL DATA; KEYWORD BIDDING; SEARCH RESULTS; SPONSORED SEARCH AUCTIONS; SPONSORED SEARCHES; TRADING AGENT COMPETITION;

ARTIFICIAL INTELLIGENCE; PROFITABILITY;

COMMERCE;

EID: 79959425349     PISSN: None     EISSN: None     Source Type: Conference Proceeding    
DOI: 10.1109/CEC.2010.5585963     Document Type: Conference Paper

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