-
2
-
-
0012308551
-
Developing, dissemination, and utilizing marketing knowledge
-
American Marketing Association Task Force
-
American Marketing Association Task Force. (1988). Developing, dissemination, and utilizing marketing knowledge. Journal of Marketing, 52, 1-25.
-
(1988)
Journal of Marketing
, vol.52
, pp. 1-25
-
-
-
3
-
-
0002809746
-
Marketing, scientific progress, and scientific method
-
Anderson, P.F. (1983). Marketing, scientific progress, and scientific method. Journal of Marketing, 47, 18-31.
-
(1983)
Journal of Marketing
, vol.47
, pp. 18-31
-
-
Anderson, P.F.1
-
4
-
-
17144380504
-
Consumer culture theory (CCT): Twenty years of research
-
Arnould, E.J., & Thompson, C.J. (2005). Consumer culture theory (CCT): Twenty years of research. Journal of Consumer Research, 31, 868-882.
-
(2005)
Journal of Consumer Research
, vol.31
, pp. 868-882
-
-
Arnould, E.J.1
Thompson, C.J.2
-
6
-
-
0035531911
-
Consumer research for consumers
-
Bazerman, M.H. (2001). Consumer research for consumers. Journal of Consumer Research, 27, 499-504.
-
(2001)
Journal of Consumer Research
, vol.27
, pp. 499-504
-
-
Bazerman, M.H.1
-
7
-
-
36148962442
-
Challenges and prospects facing doctoral education in marketing
-
Bearden, W.O., Scholder, E.P., & Netemeyer, R.G. (2000). Challenges and prospects facing doctoral education in marketing. Marketing Education Review, 10, 1-14.
-
(2000)
Marketing Education Review
, vol.10
, pp. 1-14
-
-
Bearden, W.O.1
Scholder, E.P.2
Netemeyer, R.G.3
-
8
-
-
40749095831
-
Editor's note
-
Bernard, H.R. (1999). Editor's note. Field Methods, 11, 3-4.
-
(1999)
Field Methods
, vol.11
, pp. 3-4
-
-
Bernard, H.R.1
-
9
-
-
84970204061
-
Becoming a marketing academician: A strategic career planning seminar for doctoral students
-
Berry, L.L. (1989). Becoming a marketing academician: A strategic career planning seminar for doctoral students. Journal of Marketing Education, 11, 2-6.
-
(1989)
Journal of Marketing Education
, vol.11
, pp. 2-6
-
-
Berry, L.L.1
-
11
-
-
40749085465
-
(Re)designing a Ph.D. consumer behavior seminar
-
In D. Grewal & C. Pechmann (Eds.) Chicago: American Marketing Association
-
Cornwell, T.B. (1998). (Re)designing a Ph.D. consumer behavior seminar. In D. Grewal & C. Pechmann (Eds.), American Marketing Association winter educator's conference proceedings (pp. 358-361). Chicago: American Marketing Association.
-
(1998)
American Marketing Association Winter Educator's Conference Proceedings
, pp. 358-361
-
-
Cornwell, T.B.1
-
13
-
-
40749089390
-
Consumer research for (the benefit) of consumers
-
Retrieved August 21, 2004, from
-
Firat, A.F. (2001). Consumer research for (the benefit) of consumers. Journal of Research for Consumers, 1. Retrieved August 21, 2004, from http://www.jrconsumers.com/academic_articles/issue_1/Firat.pdf
-
(2001)
Journal of Research for Consumers
, vol.1
-
-
Firat, A.F.1
-
14
-
-
5844300876
-
Why business is bad for consumer research: The three bears revisited
-
In E. C. Hirschman & M. B. Holbrook (Eds.) Provo, UT: Association for Consumer Research
-
Holbrook, M.B. (1985). Why business is bad for consumer research: The three bears revisited. In E. C. Hirschman & M. B. Holbrook (Eds.), Advances in consumer research (Vol. 12, pp. 145-156). Provo, UT: Association for Consumer Research.
-
(1985)
Advances in Consumer Research
, vol.12
, pp. 145-156
-
-
Holbrook, M.B.1
-
15
-
-
0007244166
-
ACR presidential address - Consumer research: Telling it like it is
-
In B. B. Anderson (Ed.) Cincinnati, OH: Association for Consumer Research
-
Jacoby, J. (1976). ACR presidential address - Consumer research: Telling it like it is. In B. B. Anderson (Ed.), Advances in consumer research (Vol. 3, pp. 1-11). Cincinnati, OH: Association for Consumer Research.
-
(1976)
Advances in Consumer Research
, vol.3
, pp. 1-11
-
-
Jacoby, J.1
-
17
-
-
0038857819
-
Presidential address: Consumer research and the public purpose
-
In W. L. Wilkie (Ed.) Ann Arbor, MI: Association for Consumer Research
-
Kernan, J.B. (1979). Presidential address: Consumer research and the public purpose. In W. L. Wilkie (Ed.), Advances in consumer research (Vol. 6, pp. 1-2). Ann Arbor, MI: Association for Consumer Research.
-
(1979)
Advances in Consumer Research
, vol.6
, pp. 1-2
-
-
Kernan, J.B.1
-
18
-
-
22144440785
-
An evaluation of the marketing theory seminar in Ph.D. programs: Teaching alternatives and future directions
-
Kurtz, D.L., Velliquette, A.M., Garretson, J.A., Dhodapkar, S., & Olson, J. (1997). An evaluation of the marketing theory seminar in Ph.D. programs: Teaching alternatives and future directions. Marketing Education Review, 7(2), 1-15.
-
(1997)
Marketing Education Review
, vol.7
, Issue.2
, pp. 1-15
-
-
Kurtz, D.L.1
Velliquette, A.M.2
Garretson, J.A.3
Dhodapkar, S.4
Olson, J.5
-
19
-
-
33750101990
-
The business school and the doctorate
-
Leavitt, H.J. (1993). The business school and the doctorate. Selections, 9, 12-21.
-
(1993)
Selections
, vol.9
, pp. 12-21
-
-
Leavitt, H.J.1
-
20
-
-
0039261497
-
Presidential address - Positivism, naturalism and pluralism in consumer research: Paradigms in paradise
-
In T. K. Srull (Ed.) Provo, UT: Association for Consumer Research
-
Lutz, R.J. (1989). Presidential address - Positivism, naturalism and pluralism in consumer research: Paradigms in paradise. In T. K. Srull (Ed.), Advances in consumer research (Vol. 16, pp. 1-8). Provo, UT: Association for Consumer Research.
-
(1989)
Advances in Consumer Research
, vol.16
, pp. 1-8
-
-
Lutz, R.J.1
-
21
-
-
40749144669
-
Adapting the Ph.D. program to ecological imperatives: How to herd cats
-
In S. T. Cavusgil & N. E. Horn (Eds.) East Lansing: Michigan State University Press
-
Lutz, R.J. (1997). Adapting the Ph.D. program to ecological imperatives: How to herd cats. In S. T. Cavusgil & N. E. Horn (Eds.), Internationalizing doctoral education in business (pp. 191-199). East Lansing: Michigan State University Press.
-
(1997)
Internationalizing Doctoral Education in Business
, pp. 191-199
-
-
Lutz, R.J.1
-
22
-
-
1842707620
-
The history of consumption: A literature review and consumer guide
-
McCracken, G. (1987). The history of consumption: A literature review and consumer guide. Journal of Consumer Policy, 10, 139-166.
-
(1987)
Journal of Consumer Policy
, vol.10
, pp. 139-166
-
-
McCracken, G.1
-
25
-
-
33748437867
-
Meaning and mattering through transformative consumer research
-
In C. Pechmann & L. L. Price (Eds.) Provo, UT: Association for Consumer Research
-
Mick, D.G. (2006). Meaning and mattering through transformative consumer research. In C. Pechmann & L. L. Price (Eds.), Advances in consumer research (Vol. 33, pp. 1-9). Provo, UT: Association for Consumer Research.
-
(2006)
Advances in Consumer Research
, vol.33
, pp. 1-9
-
-
Mick, D.G.1
-
26
-
-
0346581520
-
Past FTC participation by marketing academics
-
In P. E. Murphy & W. L. Wilkie (Eds.) Notre Dame, IN: University of Notre Dame Press
-
Murphy, P.E. (1990). Past FTC participation by marketing academics. In P. E. Murphy & W. L. Wilkie (Eds.), Marketing and advertising regulation. The Federal Trade Commission in the 1990s (pp. 205-215). Notre Dame, IN: University of Notre Dame Press.
-
(1990)
Marketing and Advertising Regulation. The Federal Trade Commission in the 1990s
, pp. 205-215
-
-
Murphy, P.E.1
-
27
-
-
40749085038
-
A critical-emancipatory sociology of knowledge: Reflections on the social construction of consumer research
-
Murray, J.B., & Ozanne, J.L. (1997). A critical-emancipatory sociology of knowledge: Reflections on the social construction of consumer research. Research in Consumer Behavior, 8, 57-92.
-
(1997)
Research in Consumer Behavior
, vol.8
, pp. 57-92
-
-
Murray, J.B.1
Ozanne, J.L.2
-
28
-
-
0010777367
-
Presidential address - 1981: Toward a science of consumer research
-
In A. A. Mitchell (Ed.) Ann Arbor, MI: Association for Consumer Research
-
Olson, J.C. (1982). Presidential address - 1981: Toward a science of consumer research. In A. A. Mitchell (Ed.), Advances in consumer research (Vol. 9, pp. V-X). Ann Arbor, MI: Association for Consumer Research.
-
(1982)
Advances in Consumer Research
, vol.9
-
-
Olson, J.C.1
-
29
-
-
84993814022
-
A theoretical and practical framework for service-learning in marketing: Kolb's experiential learning cycle
-
Petkus, E., Jr. (2000). A theoretical and practical framework for service-learning in marketing: Kolb's experiential learning cycle. Journal of Marketing Education, 22, 64-70.
-
(2000)
Journal of Marketing Education
, vol.22
, pp. 64-70
-
-
Petkus Jr., E.1
-
30
-
-
40749136115
-
Observation and the training of doctoral students
-
(September). Retrieved November 5, 2004, from
-
Richins, M.L. (2000, September). Observation and the training of doctoral students. ACR News, 1-7. Retrieved November 5, 2004, from http://www.acrwebsite.org/newsletter/webnews/pdf/Sept00.pdf
-
(2000)
ACR News
, pp. 1-7
-
-
Richins, M.L.1
-
34
-
-
0035220846
-
Consumer research: In search of identity
-
Simonson, I., Carmon, Z., Dhar, R., Drolet, A., & Nowlis, S.M. (2001). Consumer research: In search of identity. Annual Review of Psychology, 52, 249-275.
-
(2001)
Annual Review of Psychology
, vol.52
, pp. 249-275
-
-
Simonson, I.1
Carmon, Z.2
Dhar, R.3
Drolet, A.4
Nowlis, S.M.5
-
35
-
-
21144481167
-
Historical method in consumer research: Developing causal explanations of change
-
Smith, R.A., & Lux, D.S. (1993). Historical method in consumer research: Developing causal explanations of change. Journal of Consumer Research, 19, 595-610.
-
(1993)
Journal of Consumer Research
, vol.19
, pp. 595-610
-
-
Smith, R.A.1
Lux, D.S.2
-
36
-
-
40749133989
-
The alien past: Consumer culture in historical perspective
-
Strasser, S. (2003). The alien past: Consumer culture in historical perspective. Journal of Consumer Policy, 26, 375-393.
-
(2003)
Journal of Consumer Policy
, vol.26
, pp. 375-393
-
-
Strasser, S.1
-
37
-
-
21144479982
-
Discovery-oriented consumer research
-
Wells, W.D. (1993). Discovery-oriented consumer research. Journal of Consumer Research, 19, 489-504.
-
(1993)
Journal of Consumer Research
, vol.19
, pp. 489-504
-
-
Wells, W.D.1
-
38
-
-
0000548455
-
Getting out of our conceptual ruts. Strategies for expanding conceptual frameworks
-
Wicker, A.W. (1985). Getting out of our conceptual ruts. Strategies for expanding conceptual frameworks. American Psychologist, 40, 1094-1103.
-
(1985)
American Psychologist
, vol.40
, pp. 1094-1103
-
-
Wicker, A.W.1
-
39
-
-
0033438937
-
Marketing's contributions to society
-
Wilkie, W.L., & Moore, E.S. (1999). Marketing's contributions to society. Journal of Marketing, 63, 198-218.
-
(1999)
Journal of Marketing
, vol.63
, pp. 198-218
-
-
Wilkie, W.L.1
Moore, E.S.2
-
40
-
-
33750878545
-
Macromarketing as a pillar of marketing thought
-
Wilkie, W.L., & Moore, E.S. (2006). Macromarketing as a pillar of marketing thought. Journal of Macromarketing, 26, 224-232.
-
(2006)
Journal of Macromarketing
, vol.26
, pp. 224-232
-
-
Wilkie, W.L.1
Moore, E.S.2
-
41
-
-
0010196466
-
Consortium survey on marketing and society issues: Summary and results
-
Wilkie, W.L., & Moore-Shay, E.S. (1997). Consortium survey on marketing and society issues: Summary and results. Journal of Macromarketing, 17, 89-95.
-
(1997)
Journal of Macromarketing
, vol.17
, pp. 89-95
-
-
Wilkie, W.L.1
Moore-Shay, E.S.2
|