To Justify or Not to Justify: The Role of Anticipated Regret on Consumers' Decisions to Upgrade Technological Innovations

Journal of Retailing

Volumn 87, Issue 2, 2011, Pages 242-251

  Shih, Eric ^a   Schau, Hope Jensen ^b  

^a Sungkyunkwan University   (South Korea)

^b UNIVERSITY OF ARIZONA   (United States)

Author keywords

Anticipated regret; Marketing communications; Product adoption; Retail consumer behavior; Sales promotions

Indexed keywords

EID: 79958797686     PISSN: 00224359     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jretai.2011.01.006     Document Type: Article

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