Delivering the right tourist service to the right people–a comparison of segmentation approaches

Journal of Quality Assurance in Hospitality and Tourism

Volumn 5, Issue 2-4, 2005, Pages 189-207

  Dolnicar, Sara ^a   Leisch, Friedrich ^b  

^a UNIVERSITY OF WOLLONGONG   (Australia)

^b VIENNA UNIVERSITY OF TECHNOLOGY   (Austria)

Author keywords

A posteriori market segmentation; A priori market segmentation; Comparative analysis; Market structure analysis

Indexed keywords

EID: 56549087676     PISSN: 1528008X     EISSN: 15280098     Source Type: Journal    
DOI: 10.1300/J162v05n02_10     Document Type: Article

References (20)

1. Court, B. and Lupton, R. A. 1997. Customer Portfolio Development: Modeling Destination Adopters, Inactives, and Rejecters. Journal of Travel Research., 36 1: 35 – 43.
2. Dolnicar, S. 2002. Review of Data-Driven Market Segmentation in Tourism. Journal of Travel Tourism Marketing, 12 1: 1 – 22.
3. Dolnicar, S. Beyond “Commonsense Segmentation”- a Systematics of Segmentation Approaches in Tourism. Journal of Travel Research, forthcoming.
4. Dolnicar, S. and Grabler, K. Evaluating Geographical Target Markets-an Aggregated Portfolio Approach for Improved Managerial Decision-Making. CD Proceedings of the APTA Conference. July 6th-9th 2003, Australia Sydney Australia, Australia. Australia.
5. Dolnicar, S. and Schösser, Ch. M. Market Research in Austrian NTO and RTOs: Is the Research Homework Done Before Spending Marketing Millions?. CD Proceedings of the 13th International Research Conference of the Council for Australian University Tourism and Hospitality Education CAUTHE.
6. Everitt, B. S. 1993. Cluster Analysis, New York: Halsted Press.
7. Formica, S. and Uysal, M. 1998. Market Segmentation of an International Cultural-Historical Event in Italy. Journal of Travel Research., 36 4: 16 – 24.
8. Heath, E. and Wall, G. 1992. Marketing Tourism Destinations-a Strategic Planning Approach, John Wiley Sons.
9. Kashyap, R. and Bojanic, D. C. 2000. A Structural Analysis of Value, Quality, and Price Perceptions of Business and Leisure Travelers. Journal of Travel Research., 39 1: 45 – 51.
10. Kastenholz, E., Davis, D. and Paul, G. 1999. Segmenting Tourism in Rural Areas: The Case of North and Central Portugal. Journal of Travel Research., 37 4: 353 – 63.
11. Mazanec, J. 1986a. A Decision Support Systemfor Optimising Advertising Policy of a National Tourist Office Model Outline and Case Study. International Journal of Research in Marketing., 3 2: 63 – 77.
12. Mazanec, J. 1986b. Allocating an Advertising Budget to International Travel Markets. Annals of Tourism Research., 13 4: 609 – 634.
13. Mazanec, J. 2000. Market Segmentation, London: Routledge. In Encyclopedia of Tourism edited by Jafar Jafari.
14. McDonald, M. 1984. Marketing Planning-How to prepare them, how to use them, London: Heinemann.
15. Morrison, A. M., Braunlich, C. G, Kamaruddin, N and Cai, L. A. 1995. National tourist offices in North Amerika: An analysis. Tourism Management., 16 8: 605 – 617.
16. Moscardo, G., Pearce, Ph, Morrison, A., Green, D. and O'Leary, J. T. 2000. Developing a Typology for Understanding Visiting Friends and Relatives Markets. Journal of Travel Research., 38 3: 251 – 59.
17. Moutinho, L., Rita, P. and Curry, B. 1996. Expert Systems in Tourism Marketing, New York: Routledge.
18. Punj, G. and Stewart, D. W. 1983. Cluster Analysis in Marketing Research: Review and Suggestions for Application. Journal of Marketing Research., 20: 134 – 148.
19. Smith, M. C. and MacKay, K. J. 2001. The Organization of Information in Memory for Pictures of Tourist Destinations: Are There Age-Related Differences?. Journal of Travel Research., 39 3: 261 – 66.
20. Wedel, M. and Kamakura, W. A. 1998. Market Segmentation-Conceptual and Methodological Foundations, Boston: Kluwer Academic Publishers.