On puffery, professor Preston, and the societal effects of advertising

International Journal of Advertising

Volumn 30, Issue 2, 2011, Pages

  Taylor, Charles R ^a  

^a VILLANOVA UNIVERSITY   (United States)

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EID: 79958126667     PISSN: 02650487     EISSN: None     Source Type: Journal    
DOI: None     Document Type: Article

References (19)

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