Involved, Transported, or Emotional? Exploring the Determinants of Change in Knowledge, Attitudes, and Behavior in Entertainment-Education

Journal of Communication

Volumn 61, Issue 3, 2011, Pages 407-431

  Murphy, Sheila T ^a   Frank, Lauren B ^a   Moran, Meghan B ^a   Patnoe Woodley, Paula ^a  

^a UNIVERSITY OF SOUTHERN CALIFORNIA   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

KNOWLEDGE; NUMERICAL MODEL; PUBLIC ATTITUDE; SOCIAL BEHAVIOR; TELEVISION;

EID: 79957907910     PISSN: 00219916     EISSN: 14602466     Source Type: Journal    
DOI: 10.1111/j.1460-2466.2011.01554.x     Document Type: Article

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