Customer-based brand equity, equity drivers, and customer loyalty in the supermarket industry

Journal of Product and Brand Management

Volumn 20, Issue 3, 2011, Pages 190-204

  Allaway, Arthur W ^a   Huddleston, Patricia ^b   Whipple, Judith ^b   Ellinger, Alexander E ^a  

^a UNIVERSITY OF ALABAMA   (United States)

^b MICHIGAN STATE UNIVERSITY   (United States)

Author keywords

Brand equity; Brand management; Factor analysis; Supermarkets; Surveys; United States of America

Indexed keywords

EID: 79957896997     PISSN: 10610421     EISSN: None     Source Type: Journal    
DOI: 10.1108/10610421111134923     Document Type: Article

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