Language as a resource to assess cross-cultural equivalence in quantitative management research

Journal of World Business

Volumn 46, Issue 3, 2011, Pages 314-319

  Usunier, Jean Claude ^a  

^a UNIVERSITY OF LAUSANNE   (Switzerland)

Author keywords

Cross cultural equivalence; International business; Language; Semantics; Translation

Indexed keywords

EID: 79957808673     PISSN: 10909516     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jwb.2010.07.002     Document Type: Article

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