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Volumn 24, Issue 2, 2011, Pages 167-180

Antecedents and performance consequences of integrated brand management in China: An exploratory study

Author keywords

China; Corporate supportive resources; Integrated brand management; Top management emphasis; Transitional economy

Indexed keywords


EID: 79957526729     PISSN: 08911762     EISSN: 15286975     Source Type: Journal    
DOI: 10.1080/08911762.2011.558814     Document Type: Article
Times cited : (8)

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