Safety first? The role of emotion in safety product betrayal aversion

Journal of Consumer Research

Volumn 38, Issue 1, 2011, Pages 140-150

  Gershoff, Andrew D ^a   Koehler, Jonathan J ^b  

^a UNIVERSITY OF TEXAS AT AUSTIN   (United States)

^b NORTHWESTERN UNIVERSITY SCHOOL OF LAW   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 79956283622     PISSN: 00935301     EISSN: None     Source Type: Journal    
DOI: 10.1086/658883     Document Type: Article

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