Wal-Mart: An analysis of the glocalization of the cathedral of consumption in China

Globalizations

Volumn 6, Issue 2, 2009, Pages 187-205

  Matusitz, Jonathan ^a   Leanza, Kristin ^a  

^a UNIVERSITY OF CENTRAL FLORIDA   (United States)

Author keywords

adaptation; cathedral of consumption; China; globalization; glocalization; local culture; Wal Mart

Indexed keywords

EID: 79956163941     PISSN: 14747731     EISSN: 1474774X     Source Type: Journal    
DOI: 10.1080/14747730902854158     Document Type: Article

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