Sourcing or selling: The Value Flame at the Base of the Pyramid

Marketing Intelligence and Planning

Volumn 29, Issue 3, 2011, Pages 233-246

  Williams Jr , Robert L ^a   Omar, Maktoba ^b   Ensor, John ^b  

^a SAINT MARY'S COLLEGE   (United States)

^b EDINBURGH NAPIER UNIVERSITY   (United Kingdom)

Author keywords

Emerging markets; Selling; Sourcing

Indexed keywords

EID: 79955938196     PISSN: 02634503     EISSN: None     Source Type: Journal    
DOI: 10.1108/02634501111129220     Document Type: Article

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