Marketing to the bottom of the pyramid: opportunities in emerging markets

International Journal of Services, Economics and Management

Volumn 1, Issue 4, 2009, Pages 427-446

  Omar, Maktoba ^a   Williams, Robert L ^b  

^a Napier University Business School

^b STEVENSON UNIVERSITY   (United States)

Author keywords

BG; BOP; born global; bottom of the pyramid; consumer purchasing power; emerging markets; emerging multinational corporation

Indexed keywords

EID: 79955931724     PISSN: 17530822     EISSN: 17530830     Source Type: Journal    
DOI: 10.1504/IJSEM.2009.024845     Document Type: Article

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