Value innovation: A leap into the blue ocean

Journal of Business Strategy

Volumn 26, Issue 4, 2005, Pages 22-28

  Kim, W Chan ^a,b   Mauborgne, Renée ^b  

^a BOSTON CONSULTING GROUP   (United States)

^b INSEAD

Author keywords

Competitive advantage; Competitive strategy; Innovation; Market position; Value analysis

Indexed keywords

EID: 23044514902     PISSN: 02756668     EISSN: None     Source Type: Journal    
DOI: 10.1108/02756660510608521     Document Type: Review

References (0)