Americanization, globalization, or modernization of electoral Campaigns? Testing the situation in Spain

American Behavioral Scientist

Volumn 55, Issue 6, 2011, Pages 667-682

  Xifra, Jordi ^a  

^a UNIVERSITAT POMPEU FABRA   (Spain)

Author keywords

Americanization; Catalonia; electoral campaigns; new media; political communication; Spain

Indexed keywords

EID: 79955731636     PISSN: 00027642     EISSN: 15523381     Source Type: Journal    
DOI: 10.1177/0002764211398086     Document Type: Article

References (37)

1. Aira, T. (2007). La construcció mediàtica de l'agenda política. El pes del màrqueting polític en les estratègies partidistes: El cas de l'enquadrament mediàtic de l'Estatut de Catalunya 2006 [The media construction of the political agenda. The weight of political marketing partisan strategies: The case of media framing of 2006 Statute of Catalonia] (Unpublished doctoral thesis). Universitat Ramon LLull, Barcelona, Spain.
2. Aira, T. (2008). Màrqueting polític: L'art de guanyar les eleccions [Political marketing: The art of winning elections]. Barcelona, Spain: Trípodos.
3. Anderson, M. (1984). Madison Avenue in Asia. Rutherford, NJ: Associated University Presses.
4. Ansolabehere, S., & Iyengar, S. (1997). Going negative: How attack ads shrink and polarize the electorate. New York, NY: Free Press.
5. Barber, B.R., Mattson, K., & Peterson, J. (1997). The state of "electronically enhanced democracy": A survey of the Internet. New Brunswick, NJ: Walt Whitman Center for the Culture and Politics of Democracy.
6. Boyd-Barret, O. (1977). Media imperialism: Toward an international framework for the analysis of media systems. In J. Curran, M. Gurevitch, & J. Woollacott (Eds.), Mass communication and society (pp. 116-135). London, UK: Edward Arnold.
7. Canel, M.J. (2006). Comunicación política: Una guía para su estudio y práctica [Political communication: A guide for its study and practice]. Madrid, Spain: Tecnos.
8. Caspi, D. (1994, July). Patterns of innovations in electoral campaigns. Paper presented to the 44th Annual Conference of the International Communication Association, Sydney, Australia.
9. Denton, R.E., & Holloway, R.L. (1996). The Clinton presidency: Images, issues, and communication strategies. Wesport, CT: Praeger.
10. Farrell, D., Kolodny, R., & Medvic, S. (2001). Parties and campaign professionals in a digital age. Press and Politics, 6(4), 11-30.
11. Finkel, S.E., & Geer, J.G. (1998). A spot check: Casting doubt on the demobilizing effect of attack advertising. American Journal of Political Science, 42, 573-595.
12. García Beaudoux, V., d'Adamo, O., & Slavinsky, G. (2005). Comunicación política y campañas electorales: Estrategia en elecciones presidenciales [Political communication and electoral campaigns: Strategy in presidential elections]. Barcelona, Spain: Gedisa.
13. Glass, A.J. (1996). On-line elections: The Internet's impact on the political process. Press and Politics, 1(4), 140-146.
14. Gurevitch, M., & Blumler, J. (1990). Comparative research: The extending frontier. In D. Swanson & D. Nimmo (Eds.), New directions in political communication (pp. 305-325). Newbury Park, CA: Sage.
15. Hovland, C.I., Janis, I.L., & Kelley, H.H. (1976). Communication and persuasion: Psychological studies of opinion change. New Haven, CT: Yale University Press.
16. Kaid, L.L., & Boydston, J. (1987). An experimental study of the effectiveness of negative political advertising. Communication Quarterly, 35, 193-201.
17. Kaynak, E. (1989). The management of international advertising. New York, NY: Quorum Book.
18. Lichter, R.S., & Noyes, R.E. (1996). Good intentions make bad news: Why Americans hate campaign journalism. Lanham, MD: Rowman and Littlefield.
19. Marcus, G.E. (2002). The sentimental citizen: Emotion in democratic politics. University Park: Pennsylvania State University Press.
20. Martin, P. (2004). Inside the black box for negative campaign effects: Three reasons why negative campaigns mobilize. Political Psychology, 25, 545-562.
21. Martín-Salgado, L. (2002). Marketing político: Arte y ciencia de la persuasión en democracia [Political marketing: The art and science of persuasion in democracy]. Barcelona, Spain: Paidós.
22. More than 20,000 kilometers to keep track of the election race between Obama and McCain. (2008, November 17). El Punt, p. 20.
23. Morin, E. (1962). L'esprit du temps: Essai sur la culture de masse [The spirit of time]. Paris, France: Editions Grasset.
24. Negroponte, N. (1995). Being digital. London, UK: Holder and Satoughton.
25. Neuman, W.R., Marcus, G.E., Mackuen, M. i Cigler, A.N. (2007). The affect effect: Dymanics of emotion in political thinking and behavior. Chicago, IL: University of Chicago Press.
26. Newman, B.I. (1994). The marketing of the president: Political marketing as campaign strategy. Thousand Oaks, CA: Sage.
27. Nimmo, D. (1992). The electronic town hall in campaign '92: Interactive forum or carnival of Bunscombe? In R. E. Denton (Ed.), The 1992 presidential campaign: A communication perspective (pp. 207-226). Westport, CT: Praeger.
28. Sampedro, V. (2005). 13-M: Multitudes on line. Madrid, Spain: Catarata.
29. Schou, S. (1993). Postwar Americanization and the revitalization of European culture. In M. Skowmand & K. Schroder (Eds.), Media cultures: Reappraising transnational media (pp. 142-160). London, UK: Routledge.
30. Shiler, H. (1976). Communication and cultural domination. White Plains, NY: International Arts and Sciences Press.
31. Sonner, B.S. (1998). The effectiveness of negative political advertising: A case study. Journal of Advertising Research, 28, 37-42.
32. Sumpter, R., & Tankard, J.W. (1994). The spin doctor: An alternative model of public relations. Public Relations Review, 20(1), 19-27.
33. Tedesco, J.C. (2004). Televised political advertising effects: Evaluating responses during the 2000 Robb-Allen senatorial election. Journal of Advertising, 31(1), 37-48.
34. Vaudagna, M. (1991). Il partito americano e l'Europa [The American-style political party and Europe]. Milan, Spain: Feltrinelli.
35. Webster, F. (2001). Culture and politics in information age: A new politics? New York, NY: Routledge.
36. White, T.H. (1974). The making of the president. London, UK: Cape.
37. Xifra, J., & Huertas, A. (2008). Blogging PR: An exploratory analysis of public relations weblogs. Public Relations Review, 34(2), 143-150.