Televised political advertising effects: Evaluating responses during the 2000 robb-allen senatorial election

Journal of Advertising

Volumn 31, Issue 1, 2002, Pages 37-48

  Tedesco, John C ^a  

^a VIRGINIA POLYTECHNIC INSTITUTE AND STATE UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

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EID: 0038892136     PISSN: 00913367     EISSN: None     Source Type: Journal    
DOI: 10.1080/00913367.2002.10673659     Document Type: Article

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