Firm-specific marketing capital and job satisfaction of marketers: Evidence from Vietnam

Learning Organization

Volumn 18, Issue 3, 2011, Pages 251-263

  Nguyen, Tho D ^a,b   Nguyen, Trang T M ^c  

^a UNIVERSITY OF ECONOMICS HO CHI MINH CITY   (Viet Nam)

^b UNIVERSITY OF WESTERN SYDNEY   (Australia)

^c VIETNAM NATIONAL UNIVERSITY   (Viet Nam)

Author keywords

Capital; Human capital; Job satisfaction; Marketing; Vietnam

Indexed keywords

EID: 79955666430     PISSN: 09696474     EISSN: None     Source Type: Journal    
DOI: 10.1108/09696471111123298     Document Type: Article

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