A novel customer scoring model to encourage the use of mobile value added services

Expert Systems with Applications

Volumn 38, Issue 9, 2011, Pages 11693-11700

  Ahn, Hyunchul ^a   Ahn, Jae Joo ^b   Byun, Hyun Woo ^b   Oh, Kyong Joo ^b  

^a Kookmin University   (South Korea)

^b Yonsei University   (South Korea)

Author keywords

Classification; Customer scoring model; Data mining; Value added services

Indexed keywords

AVERAGE REVENUE PER USERS; CLASSIFICATION; CUSTOMER PREFERENCES; CUSTOMER SCORING MODEL; MOBILE OPERATORS; MOBILE TELECOMMUNICATIONS; MULTIPLE CLASSIFICATION; SCORING MODELS; VALUE ADDED SERVICE; VALUE-ADDED SERVICES;

BROADBAND NETWORKS; CUSTOMER SATISFACTION; DATA MINING; DEREGULATION;

SALES;

EID: 79955615201     PISSN: 09574174     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.eswa.2011.03.054     Document Type: Article

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