Network agility as a trigger for enhancing firm performance: A case study of a high-tech firm implementing the mixed channel strategy

Industrial Marketing Management

Volumn 40, Issue 4, 2011, Pages 643-651

  Chen, Wun Hwa ^a   Chiang, Ai Hsuan ^a  

^a NATIONAL TAIWAN UNIVERSITY   (Taiwan)

Author keywords

Contract manufacturer; Information system integration; Label licensing; Mixed channel strategy; Network agility

Indexed keywords

EID: 79955473713     PISSN: 00198501     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.indmarman.2011.01.001     Document Type: Article

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