The influence of redemption time frame on responses to incentives

Journal of the Academy of Marketing Science

Volumn 38, Issue 3, 2010, Pages 363-375

  Roehm, Michelle L ^a   Roehm Jr , Harper A ^b  

^a WAKE FOREST UNIVERSITY   (United States)

^b UNIVERSITY OF NORTH CAROLINA AT GREENSBORO   (United States)

Author keywords

Construal level; Incentives; Promotions

Indexed keywords

EID: 79955430721     PISSN: 00920703     EISSN: None     Source Type: Journal    
DOI: 10.1007/s11747-009-0166-9     Document Type: Article

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