Categorizing cognitive responses: An empirical investigation of the cognitive intent congruency between independent raters and original subject raters

Journal of the Academy of Marketing Science

Volumn 33, Issue 4, 2005, Pages 620-632

  Braunsberger, Karin ^a,d   Buckler, R Brian ^b   Ortinau, David J ^c,d,e  

^a UNIVERSITY OF SOUTH FLORIDA   (United States)

^b AVILA UNIVERSITY   (United States)

^c UNIVERSITY OF SOUTH FLORIDA   (United States)

^d JAMS ^*

^e UNIVERSITY OF SOUTH FLORIDA   (United States)

Author keywords

Cognitive intent congruence; Cognitive intent validity; Cognitive response coding; Independent raters versus subject raters

Indexed keywords

EID: 28644447258     PISSN: 00920703     EISSN: None     Source Type: Journal    
DOI: 10.1177/0092070305279613     Document Type: Article

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