Brand personality appeal: Conceptualization and empirical validation

Journal of the Academy of Marketing Science

Volumn 38, Issue 3, 2010, Pages 392-406

  Freling, Traci H ^a   Crosno, Jody L ^b   Henard, David H ^c  

^a UNIVERSITY OF TEXAS AT ARLINGTON   (United States)

^b WEST VIRGINIA UNIVERSITY   (United States)

^c NORTH CAROLINA STATE UNIVERSITY   (United States)

Author keywords

Brand extension; Brand management; Brand personality; Purchase intentions; Scale development

Indexed keywords

EID: 79955385809     PISSN: 00920703     EISSN: None     Source Type: Journal    
DOI: 10.1007/s11747-010-0208-3     Document Type: Article

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