Recommender system architecture for adaptive green marketing

Expert Systems with Applications

Volumn 38, Issue 8, 2011, Pages 9696-9703

  Lee, Ying Lien ^a,c   Huang, Fei Hui ^b  

^a CHAOYANG UNIVERSITY OF TECHNOLOGY   (Taiwan)

^b ORIENTAL INSTITUTE OF TECHNOLOGY   (Taiwan)

^c NONE   (Taiwan)

Author keywords

Fuzzy inference system; Green consumerism; Green marketing; Recommender system

Indexed keywords

ADAPTIVE FUZZY; DECISION MAKING PROCESS; ENVIRONMENTAL ISSUES; FUZZY INFERENCE SYSTEMS; GREEN CONSUMERISM; GREEN MARKETING; INFORMATION FILTERING; INPUT VARIABLES; ONLINE SHOPPING; OUTPUT VARIABLES; PROPOSED ARCHITECTURES; SYSTEM ARCHITECTURES;

CONSUMER ELECTRONICS; CUSTOMER SATISFACTION; DECISION MAKING; FUZZY INFERENCE; FUZZY SYSTEMS; NETWORK ARCHITECTURE; ONLINE SYSTEMS; PROFITABILITY;

RECOMMENDER SYSTEMS;

EID: 79953693555     PISSN: 09574174     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.eswa.2011.01.164     Document Type: Article

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