Industrial sales lead conversion modeling

Marketing Intelligence and Planning

Volumn 29, Issue 2, 2011, Pages 178-194

  Monat, Jamie P ^a  

^a WORCESTER POLYTECHNIC INSTITUTE   (United States)

Author keywords

Buying behaviour; Consumer behaviour; Industrial services; Sales; Sales forecasting

Indexed keywords

EID: 79953286046     PISSN: 02634503     EISSN: None     Source Type: Journal    
DOI: 10.1108/02634501111117610     Document Type: Article

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