Development of customer value in a supply chain: Managerial thinking about strategic marketing

Journal of Business and Industrial Marketing

Volumn 26, Issue 4, 2011, Pages 260-272

  Rundh, Bo ^a  

^a KARLSTAD UNIVERSITY   (Sweden)

Author keywords

Competitive strategy; Packaging; Supply chain management

Indexed keywords

EID: 79953277577     PISSN: 08858624     EISSN: None     Source Type: Journal    
DOI: 10.1108/08858621111127009     Document Type: Article

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