Mathematical models for the television advertising allocation problem

International Journal of Operational Research

Volumn 1, Issue 3, 2006, Pages 302-322

  Zhang, Xinhui ^a  

^a Wright State University   (United States)

Author keywords

Column generation; Hierarchical approach; Integer programme; Optimisation; Television advertising; Winner determination

Indexed keywords

EID: 33646365054     PISSN: 17457645     EISSN: 17457653     Source Type: Journal    
DOI: 10.1504/IJOR.2006.009303     Document Type: Article

References (12)

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